Pepsico buys Seven-up
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This is a digitised version of an article from The Cayman Compass's print archive. Occasionally, the digitisation process introduces transcription errors, or other problems.
See the article in its original context from January 1986.
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The merger of Pepsico and Seven-up, which had been rumoured for several days, would combine the nation's second-and third-ranked soft drink producers, respectively. The industry leader is Coca-cola Co.
"Seven-up is a top-quality product that has the potential to become one of the most popular soft drinks in the world," said Donald M. Kendall, Pepsico's chairman and chief executive.
Since Philip Morris bought Seven-up in 1978 for about $520 million, seven-up has struggled to remain profitable. However, industry analysts have noted that the Seven-up purchase would give Pepsico a major inroad into the growing lemon-lime sector of the soft drink market.
