Telecom customer satisfaction
About the article
This is a digitised version of an article from The Cayman Compass's print archive. Occasionally, the digitisation process introduces transcription errors, or other problems.
See the article in its original context from March 2001.
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Once again Cable and Wireless have shot themselves in the foot. I read in the paper that in their great wisdom the company are to conduct a survey of their customers in the Caribbean region to determine the
level of customers satisfaction! No doubt this will be achieved at great expense and will culminate in an equally expensive publicity campaign in an attempt to convince their customers how benevolent the com-
pany is.
When will it sink in to this telecommunications dinosaur that in every field of its participation in this region, their performance is rated about as low as it can get?
There is absolutely no need
to conduct surveys or publicity campaigns in an area where a monopoly exists. All that is required is to improve performance and reduce cost.
When will they listen?
David Godfrey
