World Gym is 15

What started as a dream in 1,200 square feet of space 15 years ago has now been realised in the form of World Gym.
 
World Gym officially celebrated its 15th anniversary on Saturday, 13 June.
 
“We have grown and evolved with the community,” says World Gym Manager Tertius Broderick. “As fitness became more mainstream and people began to see the health benefits we grew with the demand.”
 
In 1993 Broderick acquired the World Gym franchise because he was, and still is, of the opinion that, “World Gym has a more family oriented fitness name for people who generally want to stay in shape and take care of their health.”
 
The gym started off at 1,200 square feet and is now over 10,000 square feet.
 
After Ivan unleashed its wrath on Grand Cayman in 2004 many other gyms had to close.
 
“We were lucky to not have that much damage and because the other gyms closed we noticed that our revenue doubled after Ivan,” says Mr Broderick.
 
As part of the 15-year celebration, the establishment has undergone a transformation, unveiling a more spacious and updated layout.
 
“We renovate and make changes every year because we have to change with the times and keep exercise options growing,” says Broderick. “Our members are always excited to see the changes we continue to make.”
 
Noting that fitness has evolved from just looking good to people really seeing the health benefits of it, Broderick says, “It can change your life.”
 
The gym’s staff is cognisant that people like to make their exercise fun and exciting while at the same time focusing on certain areas. And in identifying this, the gym has now been separated into different zones that feature the equipment necessary for the various forms of exercise.
 
For example, in place of where the spa used to be, 900 square feet of Cybex circuit training machines are now available for use for those who wish to focus on a set circuit for their workout.
 
Others, who prefer to move around free of machines and train through various ranges of motion without danger of collision, can use the functional training area, which allows for skipping, plyometrics, a training lane and a variety of personal training and technical equipment.
 
Weight training equipment is available for use in a separate zone, as are cardio machines.
 
“What we do here is actually help people to change and make their lives better and in some instances save their lives,” says Broderick. “It’s more than just the cosmetic.”
 
With eight full time people on staff and 28 part timers that teach classes, the gym boasts about 55 classes a week.
 
Aerobic classes take place in one of the gym’s three studios. Spinning classes, called Group Ride classes, take place in a designated room equipped with stationary bikes, while Group Kick, Group Step, Group Centergy (a combination of yoga, tai chi and Pilates) and Group Power (weight training) classes take place in the other two studios.
 
Classes are included in a gym membership and the latest class to be introduced is Zumba, which is a Latin dance group fitness class .
“We are always on the lookout for new and interesting ways to entertain and exercise our members so that they can come to the gym and leave their daily worries and work behind,” explains Mr. Broderick.
 
“We just want them to come back year after year and really feel a part of World Gym.”
 
Another initiative of the gym is the promotion of Body Bugg, a piece of equipment that, when strapped to the exerciser’s arm, tracks the amount of calories the body burns in a day. The Bugg can then be plugged into a computer and all of the daily caloric burn data is automatically uploaded into the person’s Body Bugg account. A station has been set up in the gym with a computer so that people can simply plug their Body Buggs in after working out. The Body Bugg is also available for purchase from World Gym.
 
If exercisers don’t wish to purchase the Bugg equipment, they can sign up for a free BodyBugg.com account and manually enter their workouts and food consumption in order to track their calorie balance.
 
The gym has also responded to recent global concerns about hygiene due to the swine flu outbreaks. It has invested in hand sanitiser dispensers, which have been installed throughout the gym and has even installed an antibacterial synthetic turf instead of carpeting in the stretch area, which aids in keeping the area more hygienic when used by several people.
 
“We hope to be around for a long time; no we aren’t doctors, but we hope that people feel better after coming to us,” said Broderick.
For more information, call World Gym at 949–5132.

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