BCBGMAXAZRIA launched its holiday line in the past month, and local store NKY Collections at Camana Bay hosted a trunk show to debut the line in Cayman.
Ashley Orefice, southeast account executive for specialty stores stocking BCBG, flew down from New York to introduce the latest in holiday trends to the Cayman customer. Boasting a collection heavy on cocktail dresses that are ideal for the Christmas party season, the collection’s standout features included unique and mixed fabric textures and pops of colour.
“Lots of inspiration for holiday was based on mixed media fabrications,” said Orefice, referring specifically to the black cocktail dress pictured. “Mixed media [on this dress] being the lace … the silk charmeuse, the studded embellishments on the belt, and then the crinkle chiffon bottom.”
Utilising a new fabrication, BCBG also included some stretch taffeta pieces (such as the emerald green stretch taffeta dress pictured) in festive colours such as greens and reds. One eye-catching sparkler was what Orefice described as “your window piece”, a woven tunic covered in coloured sequins that reflect patterns and multi-tonal hues when the light hits it.
Dresses were not all that were popular this season, however.
“Embellished tops are a big trend this season,” Orefice said. “[For tops with] pops of colour, one of our top colours is what we’re calling Persian blue but is a purple, kind of like a deep eggplant, which has done phenomenally. That and red I can say really struck out for sportswear and dresses and the emerald green that you can see on a lot of the cocktail dresses.”
Taking inspiration from BCBG’s haute couture line, Hervé Leger, BCBGMAXAZRIA’s holiday line has also included a bandage skirt, which has proven immensely popular.
“A huge, huge trend for us for the holiday launch were our banded tube skirts, where the inspiration came from our higher couture line Hervé Leger, so we’ve done them in lots of pops of colour in a mini-length as well as a knee-length,” said Orefice.
“I went through about 450 units last week alone in the US, which is crazy, so we definitely see that as a trend that launched for holiday but will continue into spring.”
A red dress featuring “the BCBG shutter pleat”, Orefice added, also mirrors the Hervé Leger bandage dress trend.
Spring will continue many of the trends seen for the holiday collection, especially the colour, said Orefice. “Spring really drives the colour and takes away from the mixed media, so we go strictly into colour in January and January is the official launch for our spring collection.”
The brand has emphasised a ‘something-for-everyone’ feel, designing items for all ages.
“They’re really driving home with this collection that there is something for … a third generation, so grandmas can come along too, and each can really relate to something, whether it be a $20 item down to that $500 evening gown,” Orefice said.
Lengths seemed to be standard at just above the knee for cocktail dresses and a few floor-length gowns for more formal occasions. Orefice added that minis were not in trend for the holiday season; rather, they will more likely re-appear for spring.