Main Story: Top Employer Award catching on
BDO Cayman Islands
BDO not only attained the Top Employer Award standard, it scored the most points in the small/medium-sized business category in 2012. The previous year, BDO also attained the Top Employer Award standard, finishing second in points to the National Gallery of the Cayman Islands.
Paul Arbo, the partner in charge of human resources for BDO, said the company will once again put in an application in the Top Employer Award programme in 2013. Initially, BDO applied for the award because it wanted to see how the company measured up against other Cayman Islands firms.
“We wanted to see how well we were doing in keeping our [staff members] happy,” he said, noting that the company didn’t conduct a staff survey so the summarized results it received from Survey Monkey allowed the company to get a sense of employee satisfaction.
Having the Top Employer Award designation helps with the company’s marketing efforts, Arbo said.
BDO displays the Top Employer Award logo prominently on its website and also uses it as part of its employees’ email signature and has posted about the award on Facebook. “We don’t have the brand recognition of the Big 4 [accounting firms], so it’s nice to have the logo.”
In the large company category, KPMG has attained the Top Employer Award standard every year since the inception of the initiative. After finishing with the second most points the first two years, KPMG scored the most in its category in 2012. It displays the Top Employer Award logo on the ‘Careers’ page of its website.
KPMG Managing Partner Kevin Lloyd pointed to some tangible benefits of attaining the Top Employer Award standard and using the logo.
“The Top Employer award is an effective marketing tool to attract and retain the best talent, locally and internationally as it helps differentiate us in the marketplace,” he said.
“Happy, motivated staff are known to be more engaged in their work and more productive, thereby improving the quality of our service to clients. The logo independently verifies this message to prospective clients and recruits. We incorporate the award in our messaging that answers any questions we may receive.”
Mr Lloyd said the Top Employer progamme was a great initiative that helped raise the bar for employee engagement and for setting employer standards. “We use the application process as a way to self-assess and improve our existing HR policies,” he said.
“The organisers continually aim to improve the application process in a fair and independent way, incorporating the latest people management benchmarks.”