Topic: Laura Skec
Advertisers grapple with local challenges in global marketplace
Through the rise of digital publishing avenues, once-isolated island nations like Cayman now have a direct line to global audiences and a real opportunity to shake up the world of advertising. Speaking at the Kimpton Seafire Resort on Grand Cayman, Google AdWords digital marketing ambassador Josh Weum described a revolution of small publishers poised to take on big business and claim much larger market shares.
