Purple Ribbon campaign promotes safe driving

There has been tremendous support of the 15-year-old Purple Ribbon Pledge campaign for the 2006 holiday season.

John Wilks

John Wilks, Manager of Z99 and Rooster 101, and Lolita Esteban, Manager ofCar City, place new Purple Ribbons on cars in the Car City Lot. Photo: Submitted

Initiated by radio stations Z99 and Rooster 101, the Purple Ribbon Pledge is a public service campaign and plea for residents of Cayman to be responsible during the holidays, stated a press release.

The Purple Ribbon Pledge is easy to take – simply repeat and commit to the words: ‘I pledge to do my part in keeping the roads of Cayman safe this holiday season. I will not drink and drive and will do my best to ensure that friends and family drive safely.’

In support of the Purple Ribbon Pledge, Car City, FirstCaribbean International Bank and Dart Management have underwritten the announcements on the radio and the awareness campaign.

There have been magnetic purple ribbons distributed for people who support the pledge to display proudly on their vehicles.

Ribbons can be obtained at the Z99/Rooster studios in the Crighton Building on Crewe Road, as well as at Car City in Industrial Park and at any FirstCaribbean International Bank location.

The underlying fact is that drinking and then getting behind the wheel not only endangers the driver, but everyone on Cayman’s roads.

This valuable program helps to ensure a safe and happy Christmas season for Cayman residents, the release noted.

Every year in Cayman there are unnecessary victims in traffic accidents and it only takes one mistake to become either the casualty or cause of a traffic incident that could change your life.

The decision to be a responsible driver needs to be made before the actual situation warrants it, and the hope is that during this busy holiday season, everyone will choose to be part of the pledge to ‘not drink and drive.’


Magnetic purple ribbons are available at the Z99 and Rooster 101 studios, Car City and any FirstCaribbean International Bank location.

Comments are closed.