The Cayman Islands Department of Tourism marked Canada Day this year by revealing its new marketing, advertising and public relations team for the Canadian market.
The announcement was made by Director of Tourism Pilar Bush at a celebratory dinner held at the luxury Ritz-Carlton, Grand Cayman over the weekend, in honour of Earl B. Smith, who is retiring after representing the DoT for 30 years in Canada.
The Canadian team is comprised of Laura Wilfred, who along with Mary Nguyen, will spearhead marketing efforts with the travel trade at the new DoT Canada office in Toronto. Advertising will be handled by Mark Narsansky of RBA Advertising, and public relations by Laura Johnston and her team at Fathom Communications.
‘The Canadian market is very important to us and rest assured, our presence will continue uninterrupted,’ said Ms Bush in her address. ‘I am very pleased to say that we can look forward to a renewed sense of energy from this team, which will be reflected in more meaningful relationships with the travel trade, and in the case of public relations, a strengthened media relations programme.’
When addressing the invited dignitaries and guests, Minister of Tourism Charles Clifford commented that, ‘strategically, the Canadian market has always been key to the Cayman Islands’ tourism industry’. He added, ‘not only have Canadians continued to visit our islands, whether it be for leisure or business, but they also choose to live and work here, making them an integral part of our tourism product’.
In further remarks, Ms. Bush said the Cayman Islands is presently taking this opportunity to re-evaluate the strategy in the Canadian market and a new marketing campaign is set to launch in September, 2007.
The new Cayman Islands Department of Tourism office in Canada is located at: 2 Bloor Street West, Suite 700, Toronto, Ontario, M4W 3R1, 416-485-1550.