‘Brilliant Service is the Bottom Line: How to Capture and Retain Customer Loyalty’ is one of the key presentations at this year’s 2007 Annual Tourism Conference.
Ms Bush |
The conference takes place Thursday and Friday, 1-3-14 September at the Grand Cayman Marriott Beach Resort.
The presentation during the Friday morning session is being given by Simon T. Bailey, a former executive with the Walt Disney Company. Mr. Bailey has more than 15 years of experience empowering individuals to accept responsibility and take their lives to the next level.
‘Simon’s high-impact, transformational programmes have inspired over 250,000 people worldwide,’ said a DoT press release. ‘Simon’s humour and his authentic, from-the-heart style allow him to connect with both left- and right-brain individuals and move audiences both intellectually and emotionally.’
The annual Tourism Conference will start with an introduction and state-of-the-industry address by Tourism Minister Charles Clifford on Thursday.
Other highlights on Thursday will be the 2008/09 International Marketing Plan by Pilar Bush, Director of Tourism; and a presentation by Karie Bergstrom, President of the Cayman Islands Tourism Association, titled The Private Sector Role: CITA and SITA Report.
On Friday, highlights include Tourism Policy 2007-2012: Overview of the Draft Five Year Plan by Gloria McField-Nixon, Chief Officer, Ministry of Tourism; Developing the Cayman Islands’ Human Capital: Overview of DoT’s Programmes and Projects by Sharon Banfield, Deputy Director, Tourism Product Development; Cayman Islands Customer Service Standards: Results Are In – Freeman Group; and Brilliant Service is the Bottom Line: How to Capture and Retain Customer Loyalty, by Simon T. Bailey.
The Annual Tourism Conference is an open forum, designed to provide the Department of Tourism’s private sector and broader community partners with an interactive annual report.
‘Our goal is to provide the tourism industry, other partners in our economy and the broader community with a meaningful snapshot of the Department of Tourism’s goals, strategies and plans for sustaining the economy, the people and the environment,’ said Pilar Bush, Director of Tourism.
‘We hear all the time that people don’t know what is going on in tourism. Here is an efficient and effective way of finding out, networking and basically understanding how the tourism industry conducts its business.’
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