The Tortuga Rum Company has introduced a rum cake made with Splenda®, a no calorie sweetener that replaces the sugar usually used in making the company’s popular Tortuga Caribbean Rum Cakes. A 16 oz, Tortuga original golden “no sugar added” rum cake now is available throughout Grand Cayman and is expected to be introduced into the United States later this year.
Splenda® is the brand name for the ingredient sucralose. It is made through a patented, multi-step process that starts with sugar and converts it to a no calorie, non-carbohydrate sweetener. Because it is stable under heat, it can be used in baking. Since its introduction in 1999, Splenda® has become the most widely used artificial sweetener.
“With over 20 million diabetics in the United States alone, we believe there is a market for a sugar free rum cake,” says Robert Hamaty, who with this wife Carlene, founded the Tortuga Rum Company in Grand Cayman in 1984. “Because we are using Splenda, it is still the moist, delicious rum cake we are known for, simply without sugar added. For people with special diets, they can now buy our cakes and eat them too.”
Tortuga Rum Company, Ltd. is a family owned and operated business based in Grand Cayman, B.W.I. with franchise bakeries in Jamaica, Barbados and the Bahamas. It is the largest duty-free and retail liquor business in the Cayman Islands. Tortuga offers over a dozen premium and flavored rums and Tortuga rum liqueurs as well as all major brand-name liquors. In addition to its award winning rums, the company is known for its world famous Tortuga Caribbean Rum Cakes, named “Best Cruise Souvenir” for the third consecutive year.
Tortuga Imports/Tortuga Rum Cake Company, named as one of the INC5000 fastest growing private companies in America, handles worldwide distribution, food service, mail order and online sales from Miami, Florida. Tortuga Rum Cakes and Gourmet Caribbean Products can be purchased at gift and specialty foods stores throughout the Caribbean and North America, in onboard gift shops of over 100 cruise ships and ordered by calling 949-7701 (ext. 113), toll free in North America at 1-800-444-0625 or online at www.tortugarums.com .