Although grammy winner Alicia Keys is not performing at this year’s Cayman jazz fest, the Cayman Islands is partnering with her and using her tour as a way of promoting the annual jazz fest.
The highly successful R&B, soul and jazz singer is on her ‘As I Am Tour’ in the US.
The jazz fest takes place this year from 4 to 6 December.
‘Strategically the Cayman Islands has always looked for partnership opportunities with powerful brands, allowing the return on the investment of its marketing dollars to be increased,’ said the Department of Tourism’s Deputy Director International Marketing, Mr. Shomari Scott.
‘The 2008 Cayman jazz fest will benefit from one such strategic alliance with the Alicia Keys brand and will benefit from being the only international destination associated with her tour.’
The partnership with the Alicia Keys brand provides the Cayman Islands with unique opportunities to promote both the Cayman Islands, and Cayman jazz fest to their target audience.
‘People connect emotionally with lifestyle choices, and the Cayman Islands will be perfectly positioned to connect with potential guests who love jazz, love R&B and love Alicia Keys,’ said Mr. Scott.
He said this partnership will open the door to a number of other possible opportunities, which include: email blasts promoting the Cayman Islands and Cayman jazz fest to the Alicia Keys fan base; opportunities to use Alicia Keys tickets and meet and greet opportunities as incentive prizes; promotion of the Cayman Islands and Cayman jazz fest through product placement at festivals.; a reciprocal link between the Cayman Islands site and the Alicia Keys site www.aliciakeys.com and future performances or visits by Alicia Keys and her management to the Cayman Islands.
‘The Ministry and Department of Tourism are excited at the new opportunities for promoting Cayman jazz fest that this new strategic partnership brings to the jazz fest marketing plan and want to remind you to ‘save the date – December 4-6′ for Cayman jazz fest 2008,’ said Mr. Scott.
Cayman jazz fest will be at the Pageant Beach this year; however, the location of the intimate Thursday jazz lounge night has not been confirmed.
Look out for future announcements on who will be playing this year’s Jazz Fest.