St. Kitts to host hotels retreat

The Caribbean Hotel & Tourism Association, in conjunction with the St. Kitts & Nevis Hotel & Tourism Association, will host the Caribbean Hotels Retreat at the St. Kitts Marriott Resort & Royal Beach Casino from 1 to 3 October.

While the event’s primary audience is small hotels consisting of 75 rooms or less, the conference is open to all CHTA members, said a press release.

The Caribbean Hotels Retreat is an informal gathering by design, created by small hoteliers for small and independent hoteliers, intended to foster the open exchange of ideas and experiences – and most importantly, to provide practical hands-on advice from industry experts that delegates can put into practice immediately.

The first day will be Operations Day, with a comprehensive slate of related presentations devoted to hotel management in the morning, and round-tables in the afternoon. The second day will be Marketing Day and will follow the same format. Hospitality Sales & Marketing Association International is developing content specifically for the small and independent Caribbean hotelier and will draw upon their rich vein of top quality speakers and presenters to provide a unique, hands-on, full day devoted to hotel marketing, said the release.

‘Small and independent hotels still comprise a large percentage of accommodations throughout the Caribbean and a significant portion of CHTA’s membership, but competing with large hotels with vast marketing budgets has become increasingly difficult,’ noted Enrique De Marchena Kaluche, president of CHTA.

‘This retreat is a forum where hoteliers can gather to discuss challenges and strategies, as well as how we as a group can take proactive steps to increase consumer appeal for privately-owned boutique hotels and resorts throughout the Caribbean,’ said Mr. De Marchena Kaluche.

Senator Ricky Skerritt, Minister of State in the Ministry of Tourism, Sports & Culture in St. Kitts and Nevis said, ‘As a former Board member of a small hotel myself, I appreciate the peculiar challenges that small hotels face in an increasingly competitive market, but I also believe that our small hotels need to better prepare and position themselves to serve individual niche markets with a more personalized experience’.

For complete details and to register for the conference, visit http://www.caribbeanhotelassociation.com/smallhotelsretreat.html.

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