A deal finalising WestStar TV’s purchase of In-Store Digital Media from Alfresco Advertising was signed on Friday.
Weststar’s move comes with the aim of reaching additional viewers through high quality graphic and video content.
In-Store Digital Media, which operates in all Foster’s Food Fair locations will now be known as Insite Media and will be undergoing significant changes in the months ahead including the addition of several new locations.
This medium is being upgraded throughout the Cayman Islands complementing WestStar TV’s already impressive advertising portfolio which currently includes two free-to-air broadcast television stations, digital cable television, Cayman’s tourist information channel: Discover Cayman, The Real Estate Channel Cayman Islands, Marquee Cinema, and Hollywood Theatres.
‘We are delighted with the acquisition as advertisers will benefit from WestStar’s planned upgrades to the programme and it enables Alfresco to pursue new regional opportunities as well as focusing on our core business www.ecayonline.com the Cayman Islands Portal.’ Said Cathy Williams Alfresco’s Sales & Marketing Director.
Insite Media will feature locally-produced content specific to each venue providing useful information for viewers while increasing value for advertisers. The addition of Insite Media means WestStar TV will be able to offer comprehensive marketing solutions targeting very specific audiences from both a demographic and geographic perspective.
This exciting acquisition will be followed by several new product offerings related to Web-delivered video and state-of-the-art visual electronic media by the end of 2008.