Audi has achieved considerable growth in important European markets, in some cases despite unfavourable general conditions: sales during the traditional vacation month of August in Europe (excluding Germany) increased by 5.2 per cent to 26,442 cars (last year: 25,144).
The front-runners in terms of growth included the major markets of Italy, the United Kingdom and France. Audi also experienced growth in Germany during August. Sales of around 67,700 cars were achieved worldwide, 2.0 per cent more than during the same month last year (66,409).
‘Our sales figures confirm the strength of the Audi brand,’ said Peter Schwarzenbauer, member of the board of management for Marketing and Sales of AUDI AG. ‘Despite difficult general conditions in some European markets, we’ve been able to grow sales and expand our market share. Thanks to good order levels, especially for the new Audi A3, A4 and A5, we’ll be able to continue this trend.’
Front-runners among major European markets showing significant growth during the vacation month of August include Italy, which was up 25.4 per cent to 3,205 (2,556)*, the United Kingdom, which was up 5.6 per cent to 3,394 (3,215), and France, with growth of 4.0 per cent to 3,340 (3,211) vehicles sold.
Other significant players among the remaining markets include Belgium with an increase of 74.9 per cent to 2,193 cars sold (1,254), Greece with an increase of 22.4 per cent to 601 cars (491), Denmark with 19.6 per cent growth to
562 cars (470), Austria with growth of 15.4 per cent to 1,197 (1,037) and Portugal (up 14.7 per cent to 523; 456 last year).
In the weak overall German market, which declined by more than 10 per cent, Audi also fared impressively: the brand’s sales were up 2.6 per cent with 18,537 cars sold (18,063).
In Asia, the strongest rate of growth was achieved by China (including Hong Kong), where vehicle sales increased by 8.1 per cent to 9,853 cars (9,116).
In Australia, sales of Audi cars were up by almost 22 per cent, with a total of 751 cars sold (617).
Sales in America declined by 12.9 per cent, primarily due to the slumping overall market in the USA, as the new Audi A4 is only now being introduced to the market there. In the United States, 6,406 Audi cars were sold in August, which is 15.9 per cent less than in August 2007 (7,620).
*Numbers in parentheses denote sales in August 2007, unless otherwise indicated