Regional property insurance specialist Island Heritage recently appointed BB&P Advertising, a full-service Cayman Islands-based brand consultancy, as its agency of record.
In 1999, BB&P produced the current Island Heritage brand identity and launched a successful awareness campaign.
‘Island Heritage has evolved into a major regional player and we wanted to challenge top agencies around the Caribbean to provide a cohesive approach to our marketing initiatives,’ said Island Heritage CEO Garth MacDonald.
‘Each agency offered excellent strategies but BB&P took the prize. They’re well-poised to implement their creative vision and an extremely well-planned long-term strategy across the Caribbean.’
BB&P Creative Director Simon Barwick said he was looking forward to taking Island Heritage to.’ the next level.
‘An exciting campaign is in the pipeline,’ he said.
‘We look forward to bolstering the Island Heritage message of strength in the face of increasing regional competition. It’s going to be a fun and interesting challenge.