The telecommunications company LIME says it is stepping up its ‘Go Green’ efforts with the announcement of two major initiatives to promote environmental preservation in every Caribbean country where it operates.
The first initiative is a massive tree planting programme, which started on World Earth Day, April 22, running through until today, April 24. LIME’s employees will be joining forces with primary schools, community groups, service clubs and other organizations across the region to plant as many as 3000 seedlings to replace trees that have been harvested or destroyed over the years.
The second initiative LIME announced is a drive to encourage hundreds of thousands of its customers across the region to go paperless by using ‘eBilling’ or Direct Debit to pay their LIME bills. ‘eBilling’, which will allow customers to receive and pay their bills online, will come on stream within the next few weeks and Direct Debit is already available in some of LIME’s markets. To encourage customers to choose these payment options, LIME will be rolling out a promotional campaign and providing discounts and other incentives.
LIME also plans to restart its former industry-leading mobile handset recycling and safe battery disposal programmes and it will be expanding to other islands the telephone directory recycling initiative which is currently being undertaken in Barbados and about to be restarted in Jamaica. The company is also launching several internal initiatives to get staff to reduce paper usage, conserve energy and utilize office equipment more efficiently.
In announcing the expanded environmental focus, CEO Richard Dodd said, ‘When we launched our new Caribbean Business last year we made it clear that we are committed to preserving the environment for the next generation and beyond, and we are now making good on that commitment.’
He added, ‘We want to strongly encourage Governments and other private sector entities across the region to take immediate action also, so we can see measurable improvements in our environment’