5 Kia’s debuted at Frankfort Motor Show

To celebrate the world premiere of
the all-new Kia Venga at the 63rd Frankfurt International Motor Show on 15
September, Kia Motors displayed five examples of its uniquely spacious and dynamic
B-segment MPV – in a special ‘Venga’ zone throughout the 13-day event.

The Venga heads an impressive Kia
line-up that will include the re-engineered and re-styled new Kia cee’d, the
all-new Kia Sorento SUV (with up to seven seats), the new ‘EcoDynamics’
sub-brand and the first showing in Europe of Kia’s new Forte LPI Hybrid sedan.

“Kia’s presence at Frankfurt
highlight our brand’s stylish design, creative engineering and world-class
build quality, for the world to see,” said Hyoung-Keun Lee, president, Kia
Motors Corporation.

“Throughout the current global
economic downturn Kia products have maintained their appeal to consumers and
enabled us to increase our market share in many regions. I am confident that
next year in Europe, the new Venga, new cee’d and all-new Sorento will spearhead
a successful sales drive to attract more and more newcomers to our brand,”
he added.

GT Automotive in Grand Cayman is
the exclusive Kia dealer in the Cayman Islands.

‘Uniquely spacious’ Kia Venga

Kia’s all-new Venga B-segment MPV
features an unusually long (2,615 mm) wheelbase for its class – and a 1600 mm
high roofline to maximise cabin space. Skilful packaging will ensure that the
Venga redefines its class by offering levels of interior space typical of a
larger C-segment vehicle, but within a B-segment footprint.

The Venga name is derived from
Spanish [verb: to come] and has a modern, polished feel that fits well with
European consumers’ active urban lifestyles.

Designed, engineered and manufactured in Europe, the latest Kia MPV will be equipped
with sliding rear seats that also fold flat into the floor to create a spacious
cargo bay and, depending on model, a tilt-&-slide all-glass panoramic roof.

Every engine in the Venga line-up
will be available with Kia’s fuel-stretching ISG (Idle Stop & Go) technology
and will comply with Euro 5 emission standards.

Venga will be marketed exclusively
in Europe and offered with a choice of 1.4-litre and 1.6-litre gasoline and
diesel engines, generating between 75 and 126 ps.

‘New look’ for best-selling Kia cee’d range

Kia’s top-selling model in Europe
has been re-engineered and re-styled under the direction of Chief Design
Officer, Peter Schreyer, to feature the latest version of the company’s design
DNA. The ‘new look’ Kia cee’d is 25 mm longer, will have a more distinctive
appearance and stronger road presence.

Comprehensively updated, the new
Kia cee’d range will deliver a host of customer benefits, with numerous
exterior and interior design refinements, plus upgraded standard equipment. Inside,
buyers will enjoy the new-style steering wheel and gear lever, the all-red
dashboard illumination, a new centre stack and new audio systems, plus
dual-zone climate control air-conditioning.

Technical innovations enhance the
driving experience while also significantly
reducing fuel consumption and cutting CO2 emissions – down to a ‘estimated low’
of 110 g/km and by an average of 5% across the cee’d line-up.

New cee’d will be available with
ISG technology on both gasoline and diesel engines for the first time, plus a
hill-holder function for the ESP and brighter projection-style headlamps. The
new ‘U2’ 1.6-litre diesel engine will be matched to a new six-speed manual

‘Stand-out’ styling for All-new Kia Sorento

The all-new five- or seven-seater
Kia Sorento SUV is longer and lower, with futuristic styling and a bold sense
of power and dynamism, incorporating Kia’s new design DNA into its ‘stand-out’
looks. All-new Sorento is a ‘Highline Cruiser’ that features a more spacious
and luxurious cabin. Available high-tech features will include: keyless entry,
engine start button, safety reversing camera and a panoramic glass sunroof.

Kia engineers ditched the old
body-on-frame structure and designed an all-new monocoque bodyshell – achieving
a weight loss of up to 215 kg and improved refinement. The 4.7-metre long SUV
is also significantly sleeker than the previous model with an aerodynamic drag
figure of Cd 0.38.

The most popular engine choice in
Europe and general markets is expected to be the all-new 2.2-litre diesel which
produces 197 ps. It will be offered with a six-speed manual or Kia’s all-new
world-class six-speed automatic transmission. All-new Sorento’s ride/handling
balance has been biased more towards on-road driving, without diminishing the
original model’s renowned off-road talents.


Introduction of Kia’s ‘EcoDynamics’

The Frankfurt Show marked the world
premiere of Kia’s new ‘EcoDynamics’ sub-brand – the name which will be applied
to the most eco-friendly cars within each Kia model range, as innovative
fuel-stretching and emissions-cutting technologies are progressively

The EcoDynamics vehicles at the
show were equipped with ISG to automatically switch off and then restart the
engine in congested city driving, a power-saving alternator management system,
a gear-shift up/down indicator to encourage an economical driving style and low
rolling resistance Michelin tyres.

Future EcoDynamics vehicles will
also feature additional C02 and pollutant reducing technologies such as
streamlining body parts, alternative fuel capabilities, high-efficiency transmissions
and hybrid, electric or fuel-cell powertrains.

While delivering significant
environmental benefits, Kia’s EcoDynamics vehicles will retain a sporty design,
fun-to-drive performance and a strong appeal for the young-at-heart. The ‘EcoDynamics’
zone at Frankfurt will display three new models – the Forte LPI Hybrid, cee’d
Hybrid and all-new Sorento Hybrid.

Kia Forte LPI Hybrid sedan

Kia has transported a Forte LPI
Hybrid sedan to Europe for the first time to preview an extensive ‘real world’
research programme it will undertake in 2010. Although the C-segment Forte is
not marketed in Europe, next year Kia is planning to operate a test fleet of 36
Forte LPI Hybrid cars across the region. The fleet will be available for media
to test-drive and will be used to assess the feasibility of large-scale commercialization
of LPI hybrids for the future.

This new model, which is already on
sale to the public in Korea, is powered by a 114 ps, 1.6-litre engine running
on liquid petroleum gas, mated to a hybrid powertrain with a 15 kW, 105 Nm
electric motor, a 180V lithium polymer battery pack and a CVT gearbox,
fuel-stretching ISG and ‘regenerative braking’ to re-charge its power pack.
Aerodynamic drag is reduced to just Cd 0.26, fuel consumption is lowered to 5.6
l/100 km and CO2 emissions are only 99 g/km.

Hybrid power for new-look Kia cee’d and new Kia Sorento

Also making their first appearance
at Frankfurt are the new-look Kia cee’d Hybrid and the new Kia Sorento Hybrid
concept cars. Created at Kia’s European R&D Centre as research ‘tools’,
these vehicles will be tested over many thousands of kilometres across Europe
and will generate data for inclusion in the design process of Kia vehicles
during the next decade.

The new-look cee’d Hybrid
powertrain is similar to the Forte, but the 1.6-litre engine runs on gasoline.
The new Sorento Hybrid is powered by an all-new powertrain, with Kia’s new U2
1.6-litre diesel engine fitted with twin-turbochargers to generate more than
163 ps (120 kW). The diesel engine is mated to an electric motor and drives the
front wheels via a new double-clutch transmission offering a choice of
fully-automatic, or manual sequential gear changes. CO2 emissions are reduced
to just 119 g/km.