Kia Motors launches online multimedia cen-tre

Kia Motors Corporation, today,
announced the launch of its online multimedia centre that responds to the
changing needs of the global media environment. The site, powered by The
NewsMarket’s distribution platform, allows journalists, consumers, bloggers and
social media-philes to watch, share or download videos, photos and documents on
Kia’s latest developments around the world, 24-hours a day.

“We believe the new Multimedia
Library will become a vital part of our overall communications strategy with
media outlets, news sites, bloggers and consumers,” said Soon-Nam Lee,
Director of Overseas Marketing Group. “It will also allow our Kia teams
around the world to openly communicate with their local news agencies looking
for new material in an interactive way.”

Registered users can search,
preview, download, share and embed all video content for free, in broadcast-
and streaming-quality, and register for industry-specific email alerts about
new Kia-related content at or through the
‘Multimedia Library’ link at

“We are delighted to be
working with Kia Motors in helping shape their visual communications in the
same way we have done for some of the world’s leading brands,” said Jim
Lonergan, CEO of The NewsMarket. “We believe that by arming them with the
best-in-class technology to serve today’s digital media environment, Kia will
now have a turnkey means to ensure that their messages clearly and effectively
reach all of their audiences.”

Since early 2009, Kia
Motors has been providing broadcast and online journalists with downloadable
materials through The NewsMarket. Visitors to the Kia Motors Multimedia Library
can easily obtain material for editorial use, including highlights from press
conferences and unveilings at auto shows, footage of new models, video on
R&D and design, and corporate B-roll and HQ shots