Palliative care for those with terminal illnesses
Donors in Cayman recently gave
enough money to pay for more than 350 hours of care for terminally ill patients
in two recent flag days.
The two-day fundraising event was
kicked off on Friday, 26 February, by staff from dms Broadcasting Ltd. and its
radio stations, which raised $3,700 in just the first three hours.
Employees of dms Broadcasting and
the company’s station X107.1 took to the streets of George Town to gather the
money from office workers, politicians and commuters.
Jennifer Grant-McCarthy of
HospiceCare said: “The X107.1, HOT 104.1 and dms crews kicked off this
annual event and truly set the tone for the following 48 hours of collecting.
“Leading the way by example, X107.1
and dms have continued to show their support over the years. We rely on
corporate support – the benefits of their involvement continue to be greatly
appreciated by our patients and their families.”
She said the full total of the two
days of fundraising was still being counted, but the money raised would pay for
350 hours of care.
“Altogether, over the 48-hour
period, we had about 200 volunteers at 35 locations,” she said.
“It was our 10th annual flag day
and it was an enormous success. We were a little worried that, with the economy
and Haiti, people might feel they were so bombarded with being asked to give
and we’d hit them at the point where they’d say ‘enough’, but once again the
community just opened its wallets and were very generous,” Ms Grant-McCarthy
The staff at dms were also
overwhelmed by the generosity of the people they encountered on the street, as
they kick started the fundraising and raised awareness of HospiceCare on the
company’s radio stations.
“Cayman HospiceCare plays a vital
role in our community and it is our honour to show our support – this is an
event we hold close to our hearts,” said Phil Vinciullo, dms Broadcasting’s
network promotions and marketing manager.
More than 35 dms volunteers taking
part in the event gathered from 7am to 10.30am at vantage points around the
George Town Post Office, flagging down passersby and appealing for donations.
Chloe of X107.1’s The Morning X
show, broadcasting live from George Town, described the enthusiasm as
“Everyone brought their A game,
catching residents on their drive into work and appealing for a donation of any
size – spare change and dollar bills. The point is every little bit helps and
this can’t be more evident than raising $3,700 in just over three hours,” she
said, adding that an anonymous donor had contributed $1,000.
She said fundraisers also targeted
members of the Legislative Assembly and people attending a meeting in the LA,
waiting for them outside the building.
Cayman Hospice Care is a non-profit
organisation that provides free high-quality palliative care to people with
terminal illnesses in the Cayman Islands, focussing on improving the quality of
life for people with a far advanced disease for which there is no cure.
Bereavement counselling and support is also provided.
The operation costs of Cayman HospiceCare,
which is funded largely from voluntary donations, exceeds $1,500 a day.