Dozens of musicians and celebrities
helped spearhead a recent telethon for Haiti relief that proved to be a huge
The LIME CVM TV Telethon, which was
staged recently in Kingston, Jamaica and broadcast to CMC affiliated television
and cable stations across the Caribbean has so far raised close to US $260,000
for the earthquake relief effort in Haiti.
As the telethon’s presenting
sponsor LIME led the way with a US $200,000 donation which included LIME’s corporate
donation, company-matched contributions from employees and proceeds from LIME
customers’ text donations. The company’s
contribution was presented on-air by Chief Marketing Officer Chris Dehring and
Managing Director for Jamaica and Cayman Geoff Houston.
The star-studded event, which was
staged in the ballroom of the Hilton Kingston Hotel, featured performances and
personal appeals from some of the region’s brightest stars including
international superstar Shaggy, Soca Maestro Machel Montano and Caribbean diva,
Also giving strong support were
reggae veterans Freddie McGregor, Marcia Griffith and Judy Mowatt as well as
up-and-coming talents, Tessanne Chin, Tami Chynn, Chino and Ding Dong.
In addition to performing, several
celebrities manned the phones throughout the event taking pledges from the
public. LIME provided a toll-free number
for calls from across the region and individuals, groups and corporations could
make donations via credit card or pledge cash to be collected at a later
date. Contributions could also be made
via text message.
The telethon featured a steady
stream of solid performances by some of the Caribbean’s leading artistes
interspersed with recorded appeals from several prominent Jamaican citizens
including Prime Minister Bruce Golding, Opposition Leader Portia Simpson Miller
and LIME’s CMO, Chris Dehring.