Innovation top tips from Matt Kingdon

The balance between ambition and ego – Ensuring that ego does not outweigh ambition“It’s important to have ambition, but not to be frightened of acknowledging what you do not know.”
 
Asking ‘am I the problem?’ – Remaining open minded and connected to your people and customers- Role model the behaviours you want to see in your people It’s very rare that consumers or the market is the problem, it’s usually internal.
 
Are you asking the right people? – Some of the best incremental innovation comes from grass roots level.
 
Tapping into the operational level of a business is very important. Most people like things to work better, and it is important to ask for input.
 
How hard wired are you? – Constantly see fresh experiences and inspiration from both inside and outside of your own category ‘steal with glee’

Source: epmagazine.co.uk

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