anyone thinking that student life is about cheap beer and second-hand coats, a
degree course is offering an immersion into indulgent luxury.
masters degree is being launched this autumn in luxury retail management at the
International University of Monaco.
of draughty flats and sociology, students will learn about private jets, yachts
and upmarket brands including Gucci.
is the latest example of degrees linked to specific areas of retailing.
course being launched in Monaco, which will be taught in English, could not be
further from any Young Ones stereotype of students living on a diet of baked
beans and radical politics.
the 35 international students will be following a syllabus looking at essentials
such as shoes, jewellery, watches, cars and yachts.
course has been developed in collaboration with brands including Gucci and
work experience, there will be the challenge of a “seven-month immersion
internship” in a luxury boutique.
these students will be learning about, rather than enjoying, the world of
the university says the course has been created in response for the demand for
staff who are specialists in the luxury market.
already runs a masters degree course in luxury goods.
postgraduate students will be taught the “history, main trends and
competitive dynamics of the retail luxury industry”.
will learn about running shops and sales teams.
a more theoretical approach, there will also be a study of “aesthetics,
semiotics and artistic appreciation” and “codes, symbols and rituals
in luxury retailing”, says a spokeswoman for the university.
course director, Annalisa Tarquini, says the “management of luxury retail
is a critical growth area for international luxury brands, and the need for
trained and professional managers is imperative”.
a baked bean or a Clash poster in sight