The art of buying paintings

The need to express oneself through painting coupled with the desire
to brighten our environment goes back to cave men painting the walls of their
caves. Art has gone through so many evolutions and changes through the
centuries that for someone who wants to buy a painting for their home or as an
investment the very profusion of styles can make it difficult to choose.
Another factor is that people get nervous that they might get it “wrong”. Debbie
van der Bol at Pure Art says, “If you are a new buyer of art you have to give
yourself permission first. People are shy about saying what they like. After
that you should buy it because you like it.”

The mistake people often make when
buying art is that they think they have to know why they like it. Debbie says,
“Often people come up to me when they are buying a painting and say, I like
this for some reason. They do not necessarily know why, it can be the colour,
the style the subject matter but they just enjoy it is some way and that’s all
right”.

Debbie says when you are buying art
for the home you should consider where you are putting it. Debbie thinks the
colour of furnishings is not so important but wall colour can affect whether a
painting is being seen to its best advantage. Depending on colour schemes,
think about whether it might get lost against certain colours or that colour in
the painting and the wall could clash. A good tip if you are confused is take
just one colour in the painting that is similar to your walls and it should
work. Personally she does not understand why people do not pick paintings first
then work the room around them!

Another common mistake when
positioning art in the home is scale, that is hanging a painting that does not
go with the dimensions of a room. For instance a small painting isolated on a
small wall can look strange but if your make a collection of small paintings
together then it looks right. Similarly watch out for large paintings that dominate
a room.

Frames are also important and can
make a great difference to the appearance of a painting. “In a modern room
unframed paintings can work very well,” advises Debbie, “Whereas in a more traditional
room the frame you choose can make even an abstract or very modern painting
look right.”

She says that once people start to
know what they like they begin to understand how much art brings to a home
environment and even to work places. Pure Art sells a lot of their paintings to
businesses and she says it doesn’t just make a difference to the environment
but also in how people see your business. “A painting can create an impression
in places like entrance lobbies or if you are on a tight budget, framing prints
look good.” A Cayman map in sepia colours works well in a business setting and
frames can be matched to the look of the furniture.

She says that prints generally are
a good way of bringing art to your walls if you are on a tight budget.

At Pure Art all the artists
displayed are local artists and when taking in art in she has to think about a
few things. The first thing is the quality of materials. “The materials have to
be long lasting because of the climate. In the Caribbean paintings can break
down. So if it is a water colour then the quality of the paper has to be
archival, which means 100 percent rag which means the colour won’t turn with
age. Similarly paints used have to be good quality for instance we can’t sell
art that is tempura paint as it breaks down.” She adds “when someone is buying
a painting they have to know it’s not going to fall apart.” She looks for
artists who show a consistency about their art, have a certain style and have a
Caymanian inspiration.

For people who are looking for art
as an investment she thinks that the art world has held its own. Art becomes
collectible once it starts getting recognised by a lot of people but usually an
artist has had to show at a large international gallery for their work to be
worth more.

Debbie says though that here in
Cayman art is probably better value than anywhere else in the world and
actually one of its great exports. She says she used to track her own prints
and where they had gone in the world and says that she has sold about 40,000 of
her own prints. “In fact my cousin was doing work in a house in Maryland and
was astonished to see one of my prints of Cayman on the wall!”

From now on there will be even more
art to enjoy as Pure Art has extended their premises to provide room for small
exhibitions and show more paintings.