The smell of success

“Where there is no vision, the people perish”, is a familiar adage from Proverbs 29:18 in the King James Bible that certainly does not apply to Tedrick Green whose vision has led him down a new and exciting path in the world of perfumes.

The 23-year-old entrepreneur exudes such confidence and authority over his affairs and future plans, that one begins to feel an optimism for the future of the Cayman Islands with young people like him about.

Green invested his own money and a lot of time in creating two new fragrances that he feels embody the essence and spirit of the Cayman Islands.

1503 and Banana Orchid, the names of the fragrances, were developed from scratch by Green with the help of a team from France and launched late last year.

Both scents symbolize and celebrate Cayman’s history and beauty, 1503 marks the year of the Islands’ discovery and Banana Orchid serving as a fragrant reminder of the gorgeous flora and fauna of the Cayman Islands.

“The response has blown me away. I really believe in it. It’s a great product and it represents my interpretation of Cayman.”

Green told The Observer On Sunday, “It captures a kind of illusion that is real. It is about what it conjures as opposed to what it is. And judging by the response of Caymanians, I know it is truly a Caymanian product.”

A trained accountant, who was working in the finance department of a local law firm, Green felt a strong calling toward artistic expression but not being musical or otherwise inclined in traditional arts, he had to find a form of expression that would be unique to him.

“I was searching for people that could help me and while I was doing my schooling in Canada, I found a woman with some of her own fragrances.

She began to explain some of the ins and outs of the business and what was involved,” said Green,

“It is a very secretive industry and just finding people to talk to you about the process can be extremely challenging.”

This did not stop young Green, however, who said the experience “left a taste in my mouth and I knew I had to find out more about how to make it happen.”

He explained that not long after, he began meeting people in the know and ended up going through three sets of different perfumers to get the right result.

“It is a very delicate process and you are dealing with fractions of measurements for each ingredient. Its all about consistency and that is what makes a good perfumery and product.

In fact, a lot of the more savvy customers I come into contact with are quite impressed with the quality.

They like how it dissipates, as well as its tenacity, (a term used in the culture to illustrate the staying power of a fragrance) which is confirmation that I made the right choice.”

The smells have no gender orientation but Green pointed out that the 1503 “tends to have more spices and woods, which makes it more appealing to men.”

Green was able to find a team in France that helped him along the journey and mentored him the whole way and advised on what might work and what might not. The final decisions were made by Green however.

Getting his business off the ground was not easy with the lack of concessions for small businesses in the Cayman Islands.

“I had to pay all the same fees as the big boys, so it can be difficult to compete” he lamented, though he did find the Cayman Islands Development Bank a great resource.

“They were really helpful and they offer entrepreneurs assistance with business plans and strategy. It is also free. You do the work. They guide you.”

With the bottling for the products being done in France, for the art work on the packaging of his perfumes, Green chose the artistry of Randy Chollette and his Wife Nasaria Suckoo-Chollette.

“I wanted to get something that was truly Caymanian and the work done by them just seemed to fit the feel I was looking for,” said Green.

He formally launched his line during the Christmas season and secured a distributorship with Kirk Freeport. To his surprise, at least 340 bottles sold over the Christmas season and Kirk Freeport sold out of their stock just one day after delivery.

“Without great risk, there is no reward, this is a local product for us, by us and available only here,” said Green adding that eventually he would like to be able to do the bottling from the Cayman Islands to maintain its novelty throughout the course of time by making it exclusively a Caymanian product.

Currently, Green and his products can be found at the George Town Port, where he is stationed in a pink replica old style Caymanian home, which he financed and was built from scratch, with the help of a carpenter.

Interested individuals can also enquire about the scents at Kirk Freeport perfume stores.

Later this year Green will also unveil 1503 and Banana Orchid scented lotions.

“Without great risk, there is no reward.” Tedrick Green

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