The Cayman Islands Tourism Association and the Department and Ministry of Tourism have reported progressive discussions regarding proposed new air routes to Dallas, Texas and Panama City, Panama by national flag carrier Cayman Airways.
“Panama will increase airlift to the Cayman Islands, with seasonal summer flights, enabling Cayman to market to specific target cities in South America, one being Sao Paulo, Brazil,” said Jane van der Bol, executive director. “CITA members are committed to growing air arrivals to Cayman through these proposed new routes utilising marketing efforts that include direct sales and dedicated sale blitzes. A particular focus is to target general leisure, the romance market and the large number of dive shops in the Dallas-Ft. Worth market.”
Ms van der Bol said it was agreed that a key component to the success of these routes is for private sector businesses to develop and improve customer relationships, create compelling summer family promotions, run targeted Google ads, as well as push social media networks, e-blasts, trade shows and incoming FAMs and visiting journalists.
“The Department of Tourism and Cayman Islands Tourism Association are awaiting the final stamp of approval from the government to move forward with the two new air routes and are ready for action pending this approval,” she said.
In addition, the private sector body, which represents more than 200 tourism-related businesses, met with Premier McKeeva Bush to discuss the plans for the port development as well as the mooted runway extension. Mr Bush said that it was ‘still on target’, said Ms. van der Bol.
Mr. Bush praised the tourism department and association for being ‘unified, innovative and consistent with their efforts’ to promote the destination, she said.