New Cayman Islands app announced by CITA

Tourism association also revamping website

The Cayman Islands will shortly have a new smart phone application available for free. 

The tourist-related push-button app will be available on the ‘big four’ of Android phones, BlackBerry phones, iPads and iPhones, said Jane van der Bol, executive director of the Cayman Islands Tourism Association.  

“It has an easy, user-friendly interface and is a push-button application with different sections where you can learn more about CITA, the destination, accommodation, eating out, news and more,” Ms van der Bol said. “All CITA members get a free general listing and endorsement logo. There are also very useful elements such as maps with a ‘you are here’ indication; it is very exciting.” 

She said that whilst there were other apps out there, they tended to be paid-for applications. 

 

Website revamp 

The tourism association’s website is also being redesigned with an updated and repopulated information set, showing visitors where to eat, stay and play. 

“We have made it clear to site visitors that this is purely our members; there are other things available on Island,” Ms van der Bol said. “Aside from this, there is a log-in area for our members where, for example, if you are a member of our water sports arm, you can log in and find minutes, meeting information and so on.”  

The hope is to launch the new website at the annual general meeting of the tourism association, which takes place on Wednesday, 25 April, she said. The Cayman Islands Department of Tourism is also working on rejigging its website. 

 

Marketing initiatives 

During a recent quarterly marketing meeting, Ms van der Bol said the Department of Tourism updated members of the association on how Cayman was faring in tourism, as well as what marketing initiatives were taking place. 

“There was a very good attendance with around 45 members,” she said. “It was a great opportunity to showcase the new National Gallery. We met in the Dart auditorium and then had a mix and mingle and a tour of the gallery.” 

She added: “There was lots of marketing talk and we heard from Cayman Free Press about Key to Cayman, which is the No. 1 tourism magazine on the island and has a very wide distribution. As the Department of Tourism also takes it to trade shows, it is a great tool for our members, as is the tourist map produced.” 

Jane van der Bol

Ms van der Bol
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