Chamber membership is a two-way relationship. Businesses, associations or individuals who join get the most out of their membership when they get involved, remain connected and interested in the work of the Chamber and the numerous committees, programmes, events and activities that are organised each month.
More involvement creates both tangible and intangible benefits.
The power of positive perception
An independent study by The Schapiro Group, an Atlanta-based market research firm, highlights a number of interesting findings that outline the benefits of joining a chamber of commerce. The study reveals how consumers and business owners perceive the local chamber of commerce and the corresponding member businesses, which are their members in a more favourable light than other non-member businesses.
According to the study, statistics show that when consumers know that a business is a member of the chamber, they are 44 per cent more likely to think favourably in terms of that business. They are also 51 per cent more likely to be highly aware of the business and 57 per cent more likely to think positively of its local reputation.
Consumers are 63 per cent more likely to buy goods and services in the future from a company that they believe is a member of a chamber of commerce.
The study also has good news for businesses that sell to other businesses. When business decision-makers believe that a business is a chamber member, they are 37 per cent more likely to think favourably of the business, 51 per cent more likely to be highly aware of it, 58 per cent more likely to think positively of its local reputation and 59 per cent more likely to buy goods and services from it.
Supporting the previous findings, the study also reveals a positive perception for the chamber itself. Regarding the chamber’s impact on the local economy, 82 per cent of respondents believe that the local chamber of commerce helps create jobs and promotes local economic development.
It is therefore clear from this study, which was sponsored by IBM, Administaff, Jim Blasingame and AskJim.biz in cooperation with American Chamber of Commerce Executives that positive perception increases among consumers and business owners when a business is identified as a member of a local chamber of commerce.
Multiple member benefits
When an individual, association or business joins the Cayman Islands Chamber of Commerce they gain a basketful of benefits that will save them money, increase their marketing exposure and enable their business to network. For a start, you become part of the world’s largest network of businesses, which is instantly recognised internationally.
The mission of Cayman’s Chamber of Commerce is to support, promote and protect member interests and the public welfare. The Chamber has designed programmes, events and services that address each of these core areas.
Some, such as our Professional Development and Training Centre courses and our popular Business After Hours events, take place regularly throughout the year; some are one-off events, such as our newly revamped Business Expo, now known as CayShop, which will take place from 25 – 27 October at The Arts and Recreation Centre at Camana Bay and our Future of Cayman Forum, a public/private sector economic development initiative scheduled to take place at the Ritz-Carlton, Grand Cayman on 23 November, a must-attend for anyone interested in learning about how we can develop and promote our future.
In the end, the real value of Chamber membership depends on the active involvement and participation of the member and their staff. To get the most out of your membership, we encourage all members to attend the networking events and volunteer to serve on a committee or task force.
By becoming involved you can better promote your business or organisation by sponsoring an event, programme or initiative. There is tremendous value for your Chamber membership.
Contact me, any member of staff or any member of the Chamber Council if your business would like to join. Our doors are always open to assist your business to prosper.
For more information on how you can get more involved in the Chamber contact me on [email protected] or 949-8090 ext. 122