Brits are cheap – that is a fact

Research from a moneysaving website in the UK has revealed that 67 per cent of Britons are more likely to brag about snapping up a bargain than they would be about buying a big name brand item or expensive product. Furthermore, 49 per cent of respondents said that they were more likely to search for a bargain now than they were one year ago; suggesting that financial circumstances have changed somewhat for people.

The study polled 1,246 UK adults as part of ongoing research into consumer shopping behaviour and spending habits.

Respondents were initially asked ‘Do you regularly look around for the best deals when shopping?’ to which 61 per cent said that ‘yes’ they did look for the best offers. 28 per cent said that they ‘bought for convenience not price’ and 11 per cent said that they ‘weren’t concerned about getting the best deal.’

When respondents were asked ‘Are you more likely to brag about getting a bargain or purchasing an expensive product or big name brand item?’ 67 per cent of those taking part said they’d be more likely to boast about a good deal. Just 11 per cent said they’d be more likely to brag about an expensive purchase, whilst the remaining 22 per cent claimed they’d brag about both bargains and expensive items in equal measures.

Consumerism lapdogs

The poll asked respondents how they tended to feel when they’d managed to find a bargain, to which the most common response was ‘extreme happiness’ with 49 per cent of the vote. However, when asked how they tended to feel when they’d bought something expensive, the most common answer, with 57 per cent of the vote, was ‘extreme guilt’.

The survey then looked at whether people’s approach to shopping had changed during the last year, asking ‘Are you more likely to search for offers and bargains now than you were one year ago?’ 49 per cent admitted they were more likely to search for deals now than they were one year ago and, when asked why this was the case, 69 per cent put it down to the ‘state of the economy’. 12 per cent said it was due to the fact their income situation had changed and 8 per cent said they simply appreciated a bargain now more than they did a year ago.

Anyone who said that they were more likely to brag about a bargain than an expensive purchase was asked who they were most likely to share their news with, to which 39 per cent said it’d be a friend and 28 per cent said it would be family members. 21 per cent said they’d be most likely to tell colleagues about their bargains.

The poll asked respondents how they tended to feel when they’d managed to find a bargain, to which the most common response was ‘extreme happiness.’

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