LIME held a ‘Night in White’ event for its corporate customers at Mezza Restaurant Monday evening to unveil its new approach to telecommunications.
LIME Country Manager Tony Ritch is flanked by Stuart Bostock, left, and Joey Hew at the “Night in White” event that aimed to familiarise corporate clients with the changes LIME would bring in providing telecommunications services. |
The company announced it had re-branded from Cable & Wireless on 31 October but used Monday’s event to let business owners know what the re-branding would mean to them.
Country Manager Tony Ritch said LIME represented change.
‘It means change for us, but more importantly, change for you,’ he said.
Mr. Ritch said technology had brought about many changes over the past 10 years, which have resulted in reduced costs, better working practices and new ways of doing business for customers. Although he recognised that cost is important to businesses, he said things like service and reliability were equally important.
‘We offer a lot more than the lowest price,’ he said.
In the past, Cable & Wireless sometimes sold clients products and services that customers could not really use, which is something that had to change, Mr. Ritch said.
‘LIME is not about the next sale,’ he said. ‘It’s about determining what you have now and how we can help you in your business.’
Mr. Ritch said LIME would focus on developing long-term relationships with its customers.
‘We want to look at the lifetime spend,’ he said. ‘It’s not about developing relationships that are only good as long as the price is good.’
Mr. Ritch said LIME will be a company that responds to its customers.
‘We have to come across as a true partner,’ he said, noting that it would entail learning more about the way customers’ businesses operate.
‘The focus of LIME is on you; your issues; your concerns; your needs; your business; your objectives,’ he said.
‘We have to move away from being a reactive company.’
Some of the changes promised in LIME’s manifesto have already begun, but others will take time to implement, Mr. Ritch said. One thing the company is working on as a result of feedback from customers is simplifying its billing
‘Our bills shouldn’t be a pain point for you,’ he said. ‘It has to be easy to understand. It will change. It must change.’
Mr. Ritch said LIME represented a ‘brand new day’ for its customers.
‘We’re going to step-up our game,’ he said. ‘It’s not just about talking the talk; it’s not business as usual.’
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