Monday night in Canada, Minister of Tourism Charles Clifford welcomed members of the travel industry, financial partners and the media for ‘An Intimate Evening with the Cayman Islands’.
The elegant cocktail event, which took place at the Gardiner Museum of Ceramic Arts in Toronto, served as an opportunity for the destination to thank partners for their support over the years and to reveal details surrounding a re-energized and more meaningful marketing plan for Canada, said a press release.
‘We are focusing on a number of niche markets that new research has shown specifically addresses the needs and desires of today’s discerning Canadian traveller,’ said the Minister, who outlined soft adventure, meetings and incentives, culinary tourism, weddings, honeymoons and romance as key areas the Cayman Islands will be focusing on for Canada.
‘Culinary enthusiasts will be pleasantly surprised at what’s on the menu in Cayman. We have over 150 restaurants to choose from and have earned the reputation as a premiere destination for dining,’ he noted. ‘I am delighted to share with you that The Ritz-Carlton, Grand Cayman was the recent recipient of the coveted Five Diamond Award from AAA. Their restaurant, Blue, is the only restaurant in the Caribbean to earn this prestigious honour.
‘Needless to say, the Cayman Islands has something for everyone, whether you are travelling for business or pleasure,’ he continued. ‘Cayman is best known for its friendly people. In visiting the Cayman Islands you and your clients can be rest assured you will be safe and will receive the level of service you desire and deserve.’
As the Cayman Islands recently hosted the Caribbean Tourism Organisation’s Sustainable Tourism Conference this past year, Minister Clifford also commented on how the destination is ensuring to protect and maintain a relaxing and peaceful visitor experience and the pristine waters Cayman is known for.
‘We are growing tourism in a sustainable manner which allows our people and guests to enjoy our rich natural assets both today and in the years to come,’ he said.
The Minister also noted that the Department of Tourism has spent the last several months reviewing their strategy in the Canadian market and that exciting changes are to come.
Specifically, DoT has done a thorough assessment of its Cayman Islands Sales Specialist programme in Canada. In the coming months a rewards component will be added that speaks more directly to the needs of today’s travel industry. A greater emphasis will also be placed on educating agents about the Cayman Islands, working hand-in-hand with them and giving them the tools they need to sell the destination.
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