Topic: Joe Nocera
Nocera: How Lee Iacocca created the celebrity CEO
When I heard on Tuesday night that Lee Iacocca had passed away, I was momentarily taken aback. Not so much because he had died – he was, after all, 94 – but because, for someone who had been such a larger-than-life figure for so much of his career, he had been out of the limelight for so long.



