Listeners will be turning up the volume next week when three new radio stations hit Cayman’s airwaves.
The stations have been designed to hit specific audiences, which are not being catered for currently, according to the company behind the venture.
Radio conglomerate, dms Broadcasting, has already kicked off its promotional campaign for the stations, which will come on air on Monday at 7am.
They are HOT 104.1FM, KISS 106.1FM and X 107.1FM.
The first station is affiliated with the international entertainment company BET and will play a mixture of reggae, soca and R&B, featuring artists such as Bob Marley, Beres Hammond, Byron Lee and the Dragonaires, and Luther Vandross.
KISS 106.1FM is affiliated with entertainment company station VH1 and will be aimed at the over 40-year-olds, featuring tracks from the 1970s onwards, including hits from Phil Collins, Sting, Fleetwood Mac and Shania Twain.
X 107.1FM is affiliated with MTV and will play contemporary music from the likes of Beyonce, Christina Aguilera, 50 Cent and Eminem.
Bob Woodward, boss of dms Broadcasting, said: ‘We will be offering a selection of music which is not currently available on any other radio station in Cayman.’
He added: ‘We have done a lot of research and we know that these audiences are not being served.
‘With our affiliations with BET, MTV and VH1, listeners will experience a quality of programming never heard before in Cayman.’
During this week and over the weekend there will be flyers, posters, banners, and pickets around the islands to promote the new stations.
Mr. Woodward also revealed that there will be a number of events, including concerts, which the radio stations will be hosting in the coming months, details of which are still to be revealed.