The Civil Aviation Authority of the Cayman Islands recently exhibited at the National Business Aviation Association 2005 tradeshow in Orlando, Florida.
According to a press release from the CAA, the largest tradeshow of its kind in the USA, NBAA was re-scheduled to November 9-11 in Orlando after hurricanes Katrina and Rita devastated the New Orleans, Louisiana area.
‘The CAA’s attendance focused on increasing the awareness and the promotion of the CI Registry as a registry of choice for corporate and private aircraft,’ said the release.
Also joining the CAA to exhibit at NBAA was the Cayman Islands Shipping Registry.
‘This is one of the first initiatives where the two statutory bodies will join forces to promote the two registries for aircraft and yachts or shipping vessels,’ reads the release.
Director-General of CAA, Mr. Richard Smith remarked, ‘We have found that many of our clientele or potential clientele on each of the registries share similar interests as it is not uncommon for an owner of a corporate or private jet to also have invested in a luxury yacht.’ He continued, ‘In discussions with the Director of the Cayman Islands Shipping Registry, Mr. Joel Walton, we recognized the similarities in our efforts to attract these owners to the Cayman Islands and have launched a combined effort in our marketing and promotional efforts to support this synergy that we have found.’
Attending NBAA 2005 for the CAA were the Director-General, Mr. Smith, Director of Air Safety Regulation, Mr. Ian Scott (whose division at CAA maintains the CI Aircraft Registry) and Mrs. Nicoela (Nikki) McCoy, Director of Commercial Affairs. The CISR team consisted of Mr. Alfred Powery, Director of Registration, Mr. Peter Southgate Senior Marine Surveyor – Yachts and Mr. Mark Hunte, Maritime Officer.
‘Despite the last minute relocation of NBAA to Orlando, Florida the tradeshow was considered quite a success with a record number of exhibitors, 1142 exhibiting, and a reported 28,796 attendees,’ said the release. ‘The Cayman Islands received significant exposure in what is considered a highly affluent, up-scale and high net worth market.’
NBAA 2005 was held in the newly opened portion of the Orange County Convention Centre. Exhibitors at the tradeshow represented all facets of the aviation industry, aviation industry associations and exhibitors for luxury yachts.
Director of Commercial Affairs, Mrs. Nicoela McCoy reported that not only was the joint promotional initiative with the Shipping Registry considered a success a new brochure that focuses on the promotion of the CI Aircraft Registry was also launched.
‘This is a combined effort with our private sector partners in the legal community with whom we have established relationships and who are integral to the registration process.
‘The new brochure piece (designed by RBA Advertising out of Canada) features vital information on the CI Aircraft Registry and contact information for our head office in Grand Cayman and the branch office in the UK.
‘It also features a dedicated panel on the CISR and a dedicated business listings panel that features legal firms that are active in the offshore registration process.’ A copy of the brochure can be obtained from the CAA.
Mrs. McCoy also noted that available at the CAA booth this year was general destination information on the Cayman Islands supplied by the Department of Tourism. ‘We find that no matter how focused the theme of our promotions, we have a number of persons and companies that are interested in the destination in general for leisure travel purposes and business meetings. We have always endeavored to work with the Department of Tourism to include this information for all attendees at the tradeshow.’
Also in support of the CAA’s marketing and promotional efforts have been certain members of the private sector tourism industry. This year the CAA was able to give away prizes for trips to the Cayman Islands such as Comfort Suites and Don Foster’s dive package, Grand Caymanian vacation package, Westin Casuarina Resort luxury package plus Cayman Airways tickets.
Visitors to the Cayman Islands booth were treated to miniature Tortuga Rumcakes and rum liquors, which proved to be quite popular with show attendees.
Mr. Ian Scott, Director of Air Safety Regulations reported that not only was there significant interest from existing clientele but also new leads for registrants to the CI Aircraft Registry. ‘We had an extremely productive three days at NBAA this year and we expect that the result will be additional aircraft registered on the CI Aircraft Registry within the next six months,’ he said.