Drivers along West Bay Road are familiar with the many illegal signs and banners that clutter the roadside, promoting local businesses and events. ‘These illegal signs cause visual clutter and also pose a safety issue,’ Assistant Director of Planning Ron Sanderson said in a press release.
Business owners and promoters are now being strongly advised to install permanent storefront or free-standing signage that has been approved by the department.
‘We want businesses to discontinue their practice of placing temporary signage in public areas such as roadsides, roundabouts and fencing,’ said Mr. Sanderson. ‘We now have a compliance officer on staff, who may pose fines if unapproved signage is not removed.’
The department gave businesses some leeway after Hurricane Ivan to display temporary signage, but now it is in everyone’s best interest to clean up the busy commuter and tourism routes, Mr. Sanderson explained in the release.
‘Government and the tourism sector have invested millions of dollars to promote our Islands as a world-class tourist destination,’ he said. ‘We want local businesses to seek Planning’s help in designing signage that is safe, effective and attractive.’
Besides being unsightly, temporary signage is a potential hazard for drivers and pedestrians, Mr. Sanderson said. ‘Sandwich boards are especially troublesome, since they stand low to the ground and are often placed near exits, where they block the sight lines of drivers and pedestrians.’
Planners at the Department are available for consultation with business owners on the design and installation of new signage. The Planning Department is located at Regatta Office Park, Leeward II. Persons also may contact the planners on 769-PLAN or [email protected].