The National Drug Council has recognised CITN for the role it has played in supporting Alcohol Awareness Month and providing free air time for hundreds of messages on the dangers of underage drinking and alcohol abuse.
The NDC observed April as Alcohol Awareness Month, with a public education campaign throughout the media and activities for young people, said a NDC press release.
These activities included a No Booz Cruise – an alcohol-free entertainment event for 13 to 17-year-olds aboard the Cayman Mermaid on Easter weekend – and a family and movie night on Cayman Brac.
Public service announcements provided by Alcoholics Anonymous, ALANON and NDC were aired throughout the month on CITN and its cable channels. The station donated 1,701 spots throughout the month of April, the release said.
‘We were quite happy to support the National Drug Council and its partner organizations in providing the means for the message about alcohol abuse to get to the community,’ CITN’s General Sales Manager, Shawn Wilcox noted.
‘Alcohol abuse and underage drinking are serious issues in our community and we are committed to doing all we can to ensure that everyone has the information they need to help them understand and deal with these issues.’
Chief Executive Officer of the NDC Catherine Chesnut said that CITN had gone above and beyond her expectations.
CITN’s generous support through airing these messages has boosted our public education programme in a major way and we applaud your willingness to be an ally in our campaign against underage drinking and alcohol abuse,’ she said as she presented a plaque of appreciation to Mr. Wilcox.
Alcohol Awareness Month was observed with the theme, Underage Drinking – It’s Everybody’s Business.
The month’s observance took place against the background of data from the 2002 Students Drug Use Survey, which shows that alcohol is the drug of choice among middle and high school students. More than one-third of young people between the ages of 11 and 18 years reported alcohol use in 12 months prior to the study.
‘We are concerned about the increase in heavy/binge drinking and are keen to see the results of the 2006 study to determine what changes have occurred post Hurricane Ivan,’ Ms Chesnut stated.