dms Broadcasting has reached an agreement with the Cayman Musicians and Entertainers Association to play an average of at least one locally produced recording per hour.
CMEA president Clive Rosteing met last Thursday with dms managing director Don Seymour, programme director Steve Jones and HOT 103 morning show host Gilbert Nicoletta to work out a deal.
‘[Mr. Seymour] explained he was always interested in playing local music, with certain guidelines,’ said Mr. Rosteing. ‘We talked about it and some things went back and forth, but we worked it out.’
Mr. Rosteing said he wrote down what was agreed to and sent his notes to Mr. Seymour after the meeting.
‘[Mr. Seymour] said ‘yes, that’s exactly what we discussed’,’ said Mr. Rosteing.
It was agreed that all dms radio stations would attempt to maintain a reasonable amount of airplay for local music based on format, and that the number of local songs would not be less than one per hour, Mr. Rosteing said.
‘It must be noted here that it would not be fair to judge total airplay by isolating the 6am to 9am slot because stations have to be allowed to maintain their creativity and format and occasionally no local music would fit that time,’ Mr. Rosteing said in his letter to Mr. Seymour. ‘However, by monitoring the entire day it would be clear that local music is being played with regularity, and keeping the average of one per hour.’
Mr. Rosteing noted that it would sometimes be difficult to identify local music when it is played.
‘At CMEA’s request, there will be no fanfare or sweepers to highlight local music,’ he said ‘It will be played and treated with the same courtesy as foreign music.’
Mr. Rosteing pointed out that radio stations do not always announce the names of artists of foreign songs either. He explained that identifying a song as local music could be counterproductive because of pre-conceived notions that local music is not up to standard. By treating local music the same way foreign music is treated, it will be judged on its own merits.
On a monthly basis, the dms programme director will send CMEA a list of local music being rotated and music that was rejected.
‘In the case of the rejections, the musicians involved, even if they are not Association members, can be referred to our members who have knowledge in recording, production and so forth to give tips as to how to improve their chances of getting on radio,’ Mr. Rosteing said.