The future of Cable & Wireless holds many new opportunities for growth and shareholders should be anticipating a rosy future.
At the same time, the company is holding to its commitment to give back to the region by investing and contributing to the communities it services.
That was the message Cable & Wireless international heralded when top executives met with journalists recently to discuss the company’s plans for the Caribbean region.
“Winning a larger share of an existing market size does present its challenges; we do so by offering better prices, better value, better products, supported by better customer service than any of our competitors offer,’ said Americas and Caribbean Chief Executive Chris Hetherington.
The multinational operates in 34 countries in the world, including 15 in the Caribbean. It is market leader in 10 of 14 Caribbean mobile markets.
Common threads running through its locations include growing and stable economies and small markets.
The company tries to be the only full-service provider in each jurisdiction it operates in, with mobile, broadband and fixed line service.
The company has made the decision to fight for leadership in competitive markets with stable currencies, which focus on tourism, offshore finance, insurance and reinsurance, and gambling.
By sector, Cable & Wireless has more than 4 million mobile customers and is a leader in 20 out of the 25 mobile markets it has entered globally.
The company also has more than 312,000 broadband customers and 2 million fixed line customers.
In addition the stiff competition within the global telecommunications market, Mr. Hetherington discussed the unique challenges the region poses.
‘Expanding the size of the market itself is additionally difficult in countries where the population has limited financial resources,’ he said.
‘Nevertheless, we operate with the primary recognition that every person has the right to telecommunications despite their socio-economic status. We aim to bring simple low price (including prepaid products) which are tailored to the capacity of the customers to pay, while leaving them the opportunity of controlling their own limited disposal income.’
Mr. Hetherington also pointed out the significant investments in infrastructure Cable and Wireless has made to countries in the Caribbean region.
‘We also remain dedicated to our corporate social responsibility and contribute to empowering youth, bridging the digital divide, furthering education, sports and culture while helping to preserve the environment through out our markets.”
This is certainly true in Cayman. A few examples of community support include sponsorship and in kind contributions to the Cayman Islands Crisis Centre’s Crisis Line, the NCVO Foster Home, the Public Libraries, Government and some private schools, the Public Library’s Summer Reading Programme as well as the bmobile Summer Football Camp, the Cayman Islands Cricket Association, theCayman Islands Amateur Swimming Association, and the Cayman Islands Red Cross.
Related Videos
