Am I the only one who is happy with the Sir Turtle change?
I find that next to the door is even more visible.
Additionally, I was very impressed with the way they managed to use the Coat of Arms so creatively on the tail.
Air Force One (said to be one of the most recognizable planes in the world) has the US flag on the tail, so we have our Coat of Arms.
The plane as a whole will stand out at an airport much more. People will look and say to themselves ‘That one’s pretty – which airline is that…Cayman Airways? What, as in the Cayman Islands? We’ve never been there actually.’ where previously they would have seen a turtle and not known what it meant.
Sir Turtle means something to us.
I know that.
He represents…the fact that he has always been on the tail of Cayman Airways planes. Taking him off the tail of the plane has people saying ‘but…hey! He’s..he’s Sir Turtle man! I know, I know, rebranding but…come on! It’s Sir Turtle!’
I’ve always found him to be a weak mascot – I’ve never seen a costume, and there is no voice, walk or anything else attributed to him.
The truth is he’s a relic of the days when Cayman was inventing its tourism strategy out of thin air: ‘hey, let’s put a turtle on the tail of the planes – tourists love that stuff.’
I’m not saying he deserves the same fate as the $40 bill but the Coat of Arms says more.
It represents the entire country and speaks to everything that is great about it. It lends a regal appearance to the planes that says to potential visitors they can enjoy the Caribbean’s sun and sand in luxury and safety. To those who are familiar with him the change says ‘we’ve got more than turtles now.’ All of that lest I forget: he’s still on the plane.