ShopSmart for luscious tresses

Changing the look of your locks is within easy reach thanks to one local family’s business venture.

Open since last year, ShopSmart Hair and Beauty Products, located at Burke Maud Plaza, 128 Shedden Road, offers human and synthetic hair extensions, wigs, ponytails, jumbo braids, along with other hair produces, in well known brands such as Sensationnel Premium Now, Goddess Remi, Bijoux and Milky Way.

Owners of the store, husband and wife team Christine Burke-Richardson and Selvin Richardson, after long consideration and planning, thought that they would start the business because they felt there was a need for such an offering in the heart of George Town.

‘We both completed our degree in Business Management and by gaining this we then decided to open our own business entity,’ said Ms Burke-Richardson.

In addition, her daughter Calicia Burke has a degree in Business Management and she contributes to the ongoing image and marketing aspects of the business. Step-daughter Patricia also assists with the store when she can.

Serious emphasis was placed on presentation, high customer service and prices; hence in their spacious store these special qualities are equal to none, said Ms Burke-Richardson.

Other product brands available in the store that can help tresses achieve their ultimate beauty include Dr. Miracle’s, Doo Gro, Organic Root Stimulator and Black Sassy.

‘ShopSmart is the real alternative for top quality hair and beauty products and the goal is to provide you with up to date styles and brands,’ said Ms Burke Richardson.

‘You will have no problem finding a product that fits your style and budget. If you do not find your product just say your need and we will have it placed on our next order for you as we want to keep our customers happy.’

‘To assist customers in finding the products that best fits their needs, check the well experienced, friendly assistants Ellory or Wassy. Just say the word ‘hair’ and they know what you need.’

The store can help you find the hairstyle you’ve dreamed of, using human hair, and without colouring, perming or relaxing your natural hair, said the owners.

‘Go curly, wavy or straight with no chemical processing. Give damaged or overworked hair a rest or just have fun with an exciting new look. You can make instant changes in your appearance without making permanent changes to your hair.’

She added that wigs are very popular and timesaving. ‘Wearing a quality wig can be an enjoyable experience. At ShopSmart you can find the best collection of wigs at reasonable prices.

‘Instant style, comfort, easy wear and low maintenance makes wearing a wig a smart alternative.’

ShopSmart also carries hair colours, curling irons, blow dryers, professional flat irons, fashion sunglasses, fashion jewellery and skin cleansing products.

So the next time you are having a bad hair day, you’ll know where to stop.