Titled Desserted Island, the Tortuga Rum Cake story is beautifully told in the January-February 2009 Special Islands Issue of Coastal Living magazine.
With a U.S. readership of over 3.5 million, the magazine showcases the lifestyle of those living near the water. The four-page article captures the clear blue waters of Grand Cayman and pictures three generations of the Hamaty family.
The feature tells how Robbie and Carlene Hamaty, who started the Tortuga Rum Company in 1984 to give the Cayman Islands a rum of its own, turned a four-generations-old family rum cake recipe into a worldwide brand. Today, Tortuga Rum Cakes are the biggest export of the Cayman Islands.
‘The magazine sent a writer and photographer to Grand Cayman last spring. They spent two days with our family and took dozens of photos,’ says Monique Hamaty-Simmonds, Robbie’s daughter, who with her husband Marcus Simmonds have orchestrated the growth of the company’s export business. They lead Tortuga Imports, based in Miami, as well as having recently taken management roles in the company in Cayman.
‘What a wonderful opportunity to introduce more people to our beautiful island and delicious rum cakes,’ says Hamaty-Simmonds. ‘They wanted to show the family behind our ‘sweet success story’ and almost everyone was pictured, including my brother Basil and our two daughters Jayda and Nadia. Our youngest, Brandon was mentioned.’
Based in Birmingham, Ala., Coastal Living is published by Southern Progress Corporation, a subsidiary of Time Inc. Some of their other publications include Southern Living, Cooking Light and Sunset magazine.
Celebrating its 25th Anniversary in 2009, Tortuga Rum Company, Ltd. is a family owned and operated business based in Grand Cayman, B.W.I. with 18 retail and duty free shops and three bakeries. Franchise bakeries are in Jamaica, Barbados and the Bahamas. Tortuga Rum Cakes are sold throughout North America and the Caribbean, on onboard gift shops of over 100 cruise ships and available online at www.tortugarums.com or by calling toll free 1-800-444-0625.
Tortuga Imports/Tortuga Rum Cake Company, named as one of the INC5000 fastest growing private companies in America, handles worldwide distribution, mail order, food service and online sales from Miami, Florida.