The Reef Resort and its marketing agency have been awarded for their advertising campaigns.
The Hospitality Sales & Marketing Association International honoured The Reef Resort, Grand Cayman and their agency, Orlando-based Fareed Zapala Koepke, with seven awards for excellence in advertising for their ‘Your Day, Your Way’ wedding magazine ad and their ongoing ‘Simple Relaxation’ campaign.
‘The simple relaxation campaign is much more than an advertising slogan – it’s the resort’s mantra and the goal of the resort to imbue simplicity and relaxation into the resort’s vacation experience. We are honoured to have won so many awards and are particularly pleased that our wedding advertisement was recognised among our industry peers and beyond,’ said Tom McCallum, The Reef Resort’s Director.
The awards were presented at the annual HSMAI Adrian Awards Gala; a black tie event attended by thousands of hospitality marketing leaders, on 26 January at the Marriott Marquis in New York City.