Customer service long defined

Good customer service: The older we get, the more we complain about not getting it.

It doesn’t matter whether we’re eating out at a restaurant, waiting in an endless line to pay for groceries or on the phone seeking help to fix a computer problem; we want it. Sometimes we wonder if our culture has lost the concept of great service.

But what about the companies that focus on service?

They empower their customer service reps to solve problems and make restitution when it’s needed. They put themselves in the place of the customer when problems and issues arise. They understand that people can sometimes get frustrated and are eager to advance their corporate image by turning and angry customer into a satisfied one. Those are the companies we like to cater to: the ones who serve us unconditionally.

The Bible has a lot to say about serving. Long before Jesus was born, Isaiah wrote that the coming Messiah would be a servant. And during his ministry on Earth, Jesus identified himself as a servant: ‘The Son of Man did not come to be served, but to serve, and to give his life as a ransom for many’ (Mark 10:45).

Service characterised Jesus’ ministry from beginning to end. He healed the sick and fed the hungry. He comforted those who grieved. He put himself last and served others first. While he walked the earth, people clamoured to be close to him, to touch him, to hear his words and to be healed. His service attracted others because it was so countercultural. And Jesus’ ultimate act of service entailed giving his own life as a sacrifice for our sins.

Jesus the servant also calls his followers to serve. That’s us! ‘Whoever wants to become great among you must be your servant,’ Jesus declared, ‘and whoever wants to be first must be slave of all’ (Mark 10:43-44).

True service involves setting your own interests and perspectives aside and focusing on meeting the needs of others. When you commit to this kind of activity, you’ll be like the business that focuses on customers first. As was the case with Jesus, you will stand out and others will be attracted to you because of your selfless quality – the same quality that marked the life of Jesus. The question we all must answer is this: Will I as Jesus’ follower allow this quality to mark my life?

Theon McCoy

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