CayLight celebrates launch with Saturday Light Fever

Tomorrow night, The Brick House restaurant in Grand Harbour will host Saturday Light Fever, the official launch party for the Cayman Islands Brewery’s second product, CayLight beer.

James Mansfield, commercial manager of Cayman Islands Brewery, expressed the company’s pride in CayLight. ‘We have used our environmentally-intelligent brewery to produce an extremely light beer whilst maintaining a great taste,’ he said.

‘The whole team is proud to introduce CayLight and the Saturday Light Fever promotion is our way of introducing the brand to Cayman through fun events, starting with this one at The Brick House.’

On Saturday night, the event, dubbed a ‘special disco dance party’ will kick off at 7pm with DJ Harry spinning tunes from the 1970s, and a disco ball adding to the atmosphere.

Spot prizes will be awarded for best dressed and other categories announced on the night. A free keg for a home party will also be given away, and someone will win their weight in beer. T-shirts and key chains will also be given away on the night.

CayLight will be on special all night long. Samples of the beer can be received by visiting the Cayman Islands Brewery between 9am and 5pm Monday to Friday.

The team responsible for the brewing of CayLight is Landell Brown, Kemar Golding and Andreas Moerl. ‘We are very pleased with the flavour and look forward to CayLight taking its place alongside the active lives in Cayman which we all lead,’ said Mr. Moerl, adding that it was a ‘pleasing challenge’ to come up with a beer that was so low in calories and carbs with just 3.5 per cent alcohol.

The CayLight beer offers 95 calories per bottle and just 2.5 grams of carbohydrates.

‘We are introducing this beer to capitalise on the ever-popular light eber sector, and the change in consumer drinking habits,’ added Mr. Mansfield.

CayLight was launched in stores, bars and restaurants on Friday, 14 August.

CayLight bottles are the same as the Caybrew bottles, in that they can be returned to any of Caybrew’s collection partners – Liquor for Less in George Town, Divers Down in East End and the Brewery itself in Prospect – for a return fee of eight cents per bottle, which will be given to the customer upon return.

When designing the bottle and box logos, Marketing Manager for the Brewery, Kate Cuming, led a creative team including Caymanian graphic designer Simon Paradieu, who owns Eyewaves.

‘We chose to incorporate a number of uniquely Caymanian icons into the design of CayLight, the same ones as Caybrew,’ said Ms Cuming.

‘The design is based around the national plant, the silver thatch palm, and its three stars represent the three islands of Cayman. Stamping these pieces of Caymanian identity onto CayLight gives roots to the idea that CayLight is proudly made in Cayman.’

CayLight 1:

The new CayLight product gets bottled at the Cayman Islands Brewery.

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