‘Be the Change’ campaign launch

The Estella Scott-Roberts Foundation is launching a public education and awareness campaign called, ‘Be the Change’ to mark the first anniversary of her death.

According to a foundation release, the campaign launch will be held on Saturday, 10th October, at the Harquail Theatre, from 5pm to 6.30pm. Foundation Director, Melanie McLaughlin said: ‘Estella became a local icon through the work she did in the community to raise awareness about the issues of domestic abuse, child sexual abuse and violence. Her passing touched the country profoundly, and we want to mark the anniversary with a campaign that builds on her work.’ The campaign launch will also coincide with what would have been Estella’s 34th birthday.

The campaign title is from Mahatma Ghandi’s quote, ‘Be the change you want to see in the world.’ Ms McLaughlin says: ‘The Foundation intends for the campaign to challenge men and women to work together to become the positive change they want to see in our society. We want to promote gender equality and a life free of violence for all.’

A collection of public education tools will be unveiled at the launch event that will include a campaign t-shirt, poster and lapel pins. The keynote address will be delivered by Estella’s husband and Chair of the Foundation Rayle Roberts.

Attendees will be shown an educational video, A Call to Men, promoting changes in sexist attitudes among men towards women. Some scenes in the video make it unsuitable for viewing by young children.

Admission to the launch event is free of charge, and the Foundation is encouraging teenagers and adults to attend.