This coming weekend will see a fresh taste of the Cayman Islands being promoted in Europe by way of The UK Rumfest in London.
‘For the past two and a half years, we promoted the flora and fauna of the Cayman Islands and we have now moved into culture and cuisine,’ explained Don McDougall, Regional Manager Europe with the Cayman Islands Department of Tourism. ‘At the London Rumfest, we will be putting together an exhibit for the show.’
The festival takes place this coming Saturday and Sunday 24 to 25 October at the Royal Horticultural Halls in Victoria, London and it prides itself as being the only international spirit festival dedicated to the wonders and experiences of rum and cane spirits from all over the world.
Mr. McDougall explained that the Cayman Islands’ exhibit would have representatives from Seven Fathoms Rum, Tortuga Rum Co. and Cayman’s award winning ‘mixologist’.
‘Not only have we Seven Fathoms, a rum that matures 42 feet under the crystal clear waters of the Caribbean Sea, but we have Tortuga Rum Cakes and award winning ‘mixologist’, Khi Leonard, from the Westin, who will be doing Cayman Islands’ cocktail mixes,’ said Mr. McDougall.
The festival is expected to attract about 6,000 people over two days.
The Cayman Islands Department of Tourism is sponsoring a promotional prize on London’s Biggest Conversation (LBC) radio, in the form of a trip for two to the Cayman Islands. The prize puts a focus on rum, such as offering lunch at Rum Point and a rum distillery visit.
To tie in with the culinary and cultural promotions, in November 2009’s edition of the UK’s Food and Travel magazine there is a 10-page colour feature which was achieved through the visiting journalist programme.
‘It really hits our Cayman culture and culinary strategy on the button,’ said Mr. McDougall.
Everything from turtle and conch, rundown, land crabs to heavy cake, jellies, jams and the local fish market are explored in this article which comes out in time to coincide with The UK Rumfest.
It also gives a lead up to Cayman’s ‘Culinary month’ this coming January which will include The Cayman Cookout and the Taste of Cayman festivals.