London has been named amongst the top 10 best value destinations worldwide, according to a Lonely Planet report.
The guidebook publishers’ Best in Travel 2010 was particularly enamoured with the top-class museums, world-famous art galleries and street markets, all experiences which are completely free of charge.
And with sterling currently at a low ebb against other currencies it is also more affordable than ever before to visit the capital of England.
Sue Hillman, founder and director of bespoke tour services It’s Your London, is pleased that the historical city is coming within the budgets of more people.
‘It’s great news that London is shedding its image of being out of reach for many visitors,’ she said. ‘There is so much to enjoy for free or cut price if you know where to go and where to look.’
London attracts more than 26.1 million visitors per year, generating an estimated £10.5 billion in revenue.