and the micro-blogging site Twitter have struck a content-sharing deal — a
plan that will share real-time tweets with the 600 million users in Yahoo’s
partnership will let people access their Twitter feeds on Yahoo! properties
including their home pages, Yahoo! Mail, Yahoo! Sports and others — making it
easier to tweet or check on the people they follow.
will be able to update their Twitter status from Yahoo! sites and share content
from Yahoo! in their Twitter stream.
Yahoo! Search also will be including
real-time Twitter updates.
me try to capture the enormity of this integration in 140 characters or
less,” Yahoo! Vice President Bryan Lamkin said in a written release,
referring to Twitter’s ultra-tight limit on tweets. “We’re turning the key
to the online social universe — you will find the most personally relevant
experiences through Yahoo!”
move comes as established Internet players are making moves to plug into the
social-media movement spearheaded by sites like Facebook and Twitter. Most
notably, Google last month created Google Buzz — its own networking feature
that uses elements similar to both of those sites.
our perspective, this partnership represents a big opportunity,” reads the
post. “Tweets may be short, but they have proven over and over again to contain