Pepsi cuts the big three

PepsiCo to cut sodium by 25 percent in 5 years; also targets sugar and saturated fat

PepsiCo
Inc. plans to cut the sodium found in each serving of its key brands by
one-fourth in five years as the industry deals with pressure from the government
and health-conscious shoppers who want more options.

The
maker of Frito-Lay chips and Pepsi also set two goals for the next 10 years: to
cut the average added sugar per serving by 25 per cent and saturated fat per
serving by 15 per cent, in addition to adding more whole grains, fruits,
vegetables and low-fat dairy into its array of products.

Kraft Foods
Inc
.
pledged to cut salt in its products sold in North America by an average of 10 per cent over
the next two years. ConAgra Foods
Inc
. and Campbell Soup Co. have also announced sodium
cuts.

Many
health leaders have urged food makers to reformulate their products to reduce
salt.

PepsiCo
CEO Indra Nooyi told investors that shoppers are
focusing more on value amid the recession and on improving their health. She
said governments around the world are exerting pressure to improve nutrition,
but the company isn’t waiting for mandates.

Last
week the company announced it would remove full-calorie, sweetened drinks from
schools worldwide by 2012. Both PepsiCo, the world’s second-biggest soft drink
maker, and No. 1 player Coca-Cola Co. adopted guidelines to stop selling sugary
drinks in U.S. schools in 2006.

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