Adobe shows love to Apple

Adobe is firing back at Apple with
love.
Adobe Systems Inc. is countering Apple Inc. CEO Steve Jobs’ recent jab at
Adobe’s Flash technology for web video and games. Jobs had described Flash as
buggy and unfit for Apple’s iPhone and iPad gadgets.
Adobe is running advertisements in newspapers around the globe saying “We
Love Apple” – with a bright red heart in place of love.
The ad begins, “We love creativity,” “We love innovation,”
“We love apps.”
“What we don’t love,” it continues, “is anybody taking away your
freedom to choose what you create, how you create it, and what you experience
on the web.”
Adobe co-founders Chuck Geschke and John Warnock, highly regarded in Silicon
Valley, also posted a statement criticising Apple.
“When markets are open, anyone with a great idea has a chance to drive innovation
and find new customers,” they wrote, adding that Apple’s “opposite approach”
could undermine a future in which mobile devices outnumber traditional
computers on the Internet.
In a statement, Apple said that it, too, believed in openness. The company said
that is why it favours the emerging HTML5 programming standard rather than
Adobe’s proprietary Flash product for web video.

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