DOT cuts back US presence

The
Cayman Islands Department of Tourism is closing three of its US-based satellite
offices in efforts to cut costs during what’s likely to be a grim upcoming
budget year.

According
to a press statement issued by the department Wednesday afternoon:

“The Cayman Islands Department of Tourism
announced a restructuring of its US operations which is designed to increase
the efficiency and effectiveness of the Cayman Islands tourism investment in
the US Market.

“As part of this restructuring, three regional
offices will be closed in Miami, Houston and Chicago and some 12 staff made
redundant.

“The US National Office in New York will
continue to direct and coordinate the US operations, as well as 5 home based
marketing representatives who will cover assigned territories within the US.”

The restructuring is expected to save a bit
more than $1 million for the year.

It was not stated in the release how many
employees will remain in the US at the New York office.

Acting Director of Tourism Shomari Scott said
the restructuring represented a change in philosophy for the department.

“The new structure is leaner and more focused
on the modern needs of the international market and local industry,” Mr.
Scott said. “We expect the modified organisation will enhance the
effectiveness of our integrated marketing efforts, which utilize TV,
interactive media, print, public relations and promotions.”

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